BMW X5 - Run Flat Tyre

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Before the obstacle is after the obstacle – even if the air is gone. Which makes her smile while he is having doubts about their journey: a small role reversal in a car that arrives anyway. The fragile psychodynamics is forced by Saint-Saën's „Le carnaval des animaux“.

Commercial for the Run Flat Technology, a standard feature in the new BMW X5.

Client: BMW
Agency: Simple Environmedia
Director & DoP: Marc Comes
Concept: CHBP/Simple Environmedia
Model: Theresa and Knacki Deuser
© 2006 / 01:34 min