Malcolm McLaren
Malcolm McLaren, creator and manager of the punk icon »Sex Pistols«, takes us for a pleasant trip around Hollywood. To promote the mobile broadband business services of swiss telecommunication company sunrise, CHBP and glamour engineering AG developed a journey packed with impressions, illustrating the entanglement of mobility and connectivity. The shooting process was documentary-style, casually following McLaren's own dictum: "to sell something cool, you need to be cool".
Client: sunrise TDC Switzerland AG
Agency: glamour engineering AG
Director: Marc Comes
Concept: glamour engineering AG & CHBP
Editor: Robin Baum
© 2006 / 02:26 min
Agency: glamour engineering AG
Director: Marc Comes
Concept: glamour engineering AG & CHBP
Editor: Robin Baum
© 2006 / 02:26 min
