The First German Television Program ARD starts the day with the Morgenmagazin (morning magazine). The Morgenmagazin is an infotainment classic featuring news, ideas, trends, entertainment and reaches an audience of 3 million people from 5:30 to 9 A.M. daily. In cooperation with the design department of the WDR CHBP conceived and produced the new redesign, a revision of the 2005 On Air Design which was also done by CHBP.

"There were two demands when we created the first design: the orange as an icon and the morning situation at home. We depicted this with things that were handy "On Location". Soft, dozy, casual. Sharp details in the front while the background of the image is gently blown away. The new design works just the same, but fresher, younger, clearer, even more staged and sharper." Marc Comes