WDR is the biggest station within the ARD and belongs to the group of regional public broadcasters in Germany. WDR Fernsehen sees itself as a journalistic television, i.e. a journalistic perspective on social, political and cultural life determines both programme and content. Its widest ranging programmes Hier und Heute, Aktuelle Stunde, Lokalzeit, WDR punkt are the regional centre-pieces in the coverage of daily news concerning the people of the most populated state of Germany, Northrhine-Westphalia (NRW).

CHBP - with the support of the designers and editors of WDR - designed and filmed thirteen programme openers and closers for the above mentioned programmes on the basis on an overall re-design concept for WDR Fernsehen. The idea of "the land under the skies of NRW" served as a conceptual common denominator for a photographic language which aims at assigning the programmes in an unambiguous manner to the land - out of NRW, for NRW. Karin Sarholz (Head of Presentation and Programme Design) decided for Marc Comes of CHBP as becoming "the eye of WDR" in order to present the family of regional programmes in a look as homogeneously as possible. However, the differentiation within the familiy itself is achieved by an alternation of the focus in accordance with the respective geographic challenge, i.e. metropolitan programmes' openers display a much closer perspective than those of state-wide programmes.

CHBP shot over 100 images in NRW (North Rhine-Westphalia) for the Vertical Trailer and Station ID´s of the WDR (Westdeutscher Rundfunk). We have selected our favourites in a one minute movie with the music of Piethopraxis.