Welt Kompakt

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»Welt Kompakt« is the only national daily newspaper sneaking up to the internet community by offering a daily internet department and counting on the connection and interaction with social networks like Twitter, Facebook, YouTube and Google Wave. The agency Dorten in Stuttgart with AD Torsten Lesszinsky developed a campaign which was implemented across all types of media and which adapts typical attributes of the internet for a print product.

CHBP with director Marc Comes realised the cinema and TV spots which base upon an idea of the photographer of the print campaign, Sascha Weidner. »The black Sun« ist the name of a phenomenon of millions of starlings showing up as a swirling mass of pixels with amazing formations on their way to the south. CHBP licenced basically shoots by amateurs from the internet and improved it in the post production. The cutting collage was generated after the screening of almost 500 clips. The music was composed by Carlo Peters.

Client: Axel Springer Verlag
Agency: Dorten
Director: Marc Comes
Art direction: Torsten Lesszinsky
Music: Carlo Peters
© 2010 / 01:40 min